At Novartis, we want to expand access to healthcare and reach more patients. Health needs and challenges vary greatly from place to place. That’s why Novartis pursues a combination of approaches – philanthropy, zero profit and social ventures – to create long-lasting solutions.
Social ventures are innovative business models that build local, sustainable capabilities for healthcare around the world. These programs address societal problems that impact access to healthcare, including the need for education, infrastructure and distribution.
Each program is unique – we recognize there is no "one size fits all" model and adjust our approach to best fit local health priorities and customs.
“Healthy family” in India, Kenya, Vietnam and Indonesia
In India, 830 million people live in rural areas and an estimated 65% of the total population does not have access to healthcare. That’s why Novartis created Arogya Parivar (“healthy family” in Hindi). Novartis recruits and trains locals in remote villages to become “health educators,” who help inform communities about health, disease prevention and the benefits of seeking timely treatment. Local teams work with doctors to organize health camps in remote villages – mobile clinics that provide access to screening, diagnosis and therapies. From 2010 onwards, outreach in rural areas across 11 Indian states has brought health education to more than 36 million people and direct health benefits to 2.5 million patients through diagnosis and treatment. Arogya Parivar is a leading example of shared value and has received several awards, including the GBCHealth Business Action on Health award in 2013.
Given Arogya Parivar’s success in India, Novartis replicated the program in Vietnam, Kenya and Indonesia. The initiative has been adapted to local market conditions and disease prevalence in each country. Cung Song Khoe in Vietnam, launched in 2012, is a private-public partnership with the Services of Health at the province level, working with doctors at community health centers to raise health awareness among rural communities, and expand access to health screening and treatment.
Familia Nawiri in Kenya, also launched in 2012, works with locals, NGOs and outreach workers to address challenges of access and availability of medicines and doctors. In 2015, 149 296 people attended more than 5 000 health awareness sessions in Kenya.