Summary
About the Role
Major accountabilities:
Develop and implement integrated brand/s plans for assigned product(s)’s to achieve market share and sales targets.
Learning agility involves quickly adapting to new information and knowledge about diseases or brands and promptly implementing it into brand execution.
Analyze relevant industry trends and competitor activities, as well as growth opportunities; translate market intelligence into brand strategies and programs; leverage disease and market knowledge to gain customer insights through the use of appropriate tools and techniques both of the brand as well as competitors.
Generate brand specific insights through understanding of local key stakeholders mapped and patient journey and brand impact on the medical society; Able to integrate insights to identify gaps and opportunities and translate then to effective and innovative solutions.
Work collaboratively with business intelligence function to define and shape appropriate market research plans to gather required data and insights
Utilize insights from the cross-functional team, market research and competitor intelligence to develop and implement strategic and operational plans
Responsible for manage brand budgets including planning, forecasting, spending, optimization and evaluation of cost effectiveness opportunities.
Communicate effectively with CEP (Customer Engagement Partner) and commercial team to ensure the strategy execution, alignment, and partner with cross-functional team (including patient access, Medical, KAM, etc.) to optimize product performance and adjust plans accordingly.
Lead and collaborate with cross-functional team, provide an ongoing feedback and directions to create positive impact and drive the business. Leverage the team’s knowledge, skill set and competencies to deliver the right solution to the right patient.
Build network with cross-country colleagues to exchange knowledge and share best practices
Manage effective agency partnerships; Work with partnership companies to ensure that positioning and messaging is aligned across companies
Engages in a continuous learning journey with KOLs to develop advocacy, identify current and future opportunities and insights
Be recognized as the expert of TA owner by developing and continuously updating knowledge on therapy, products, competitors and market.
Coordinate with CEP, account window, CTOM (Cell Therapy Operations Manager) and tracking Cell Chain to plan cell collection and distribution
Ethics and Compliance
Contribute proactively to build a credible image and positive reputation for Novartis
Work within any given legal framework, Novartis Ethics and Compliance policies
Key performance indicators:
TA/sub-TA strategy effectiveness e.g. stakeholder adoption, market share, sales performance, profitability
Time and quality of Kymriah key deliverables
Manage A&P in compliance with budget and timeline
100% compliance
Minimum Requirements:
Education
University degree plus in Health/Life Science related; preferably with pharmacy background; MBA is a plus
Language
Fluency in English and Mandarin
Work Experience
1. +2 years disease/product strategy experiences, or +2 years sales or customer engagements experiences
2.Obtain business skills in developing strategy and execution plans, analyzing data to identify insights/opportunity/gaps; good at communication.
3.Good at insight understanding and strategy development
4.Good analytical skills and design thinking capability
5.Able to drive and ensure business plan execution excellence
6.Project excellence: able to demonstrate good leadership in leading, collaborating with cross functions and driving result. (proven track record of project lead is required)
7.Being agile to change, purpose-driven, willing to support others’ success.
Financial responsibility(where appropriate)
Yes. Manages local budget (A&P), cost, and sales performance
Impact on the organization (where appropriate)
High and impactful. Accountable for driving marketing strategy implementation and acceleration of business success
Why Novartis: Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients’ lives. Ready to create a brighter future together? https://www.novartis.com/about/strategy/people-and-culture
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Novartis is committed to building an outstanding, inclusive work environment and diverse teams' representative of the patients and communities we serve.
